At the end of this 50 minute course student will be able to:
The meaning of Public Relation Crisis management, Identify potential issues that could move from a concern to a problem and crisis, Understand the need of a team approach to crisis management. The presenters refers to highly publicized past and recent events and draw conclusions for lessons learned for the corporate employee and manager.
Key Discussion: Crisis Management; Problem Characterization; Purpose of Crisis Management; Handling Crisis – Real World Examples; Toyota Recall, Dominos Pizza, Rights & Wrongs of Dominos; Tylenol- J&J; Golden Rules of Crisis Management.
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