Effective Human Relations: Interpersonal And Organizational Applications incorporates many examples of real human relations issues and practices. Self-assessments and self-development opportunities teach students to assume responsibility for improving skills and competencies. The thirteenth edition offers expanded coverage of generational differences and issues women and men face in the workplace. It focuses on goal-setting, the root causes of negative attitudes, the importance of “personal branding” and social media in the job market, emotional intelligence, happiness and positive psychology, and the elements organizations need to create a dynamic and thriving company culture.