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At the end of this 50 minute course student will be able to:
The meaning of Public Relation Crisis management, Identify potential issues that could move from a concern to a problem and crisis, Understand the need of a team approach to crisis management. The presenters refers to highly publicized past and recent events and draw conclusions for lessons learned for the corporate employee and manager.

Key Discussion: Crises Management; Problem Characterization; Purpose of Crisis Management; Handling Crisis – Real World Examples; Toyota Recall, Dominos Pizza, Rights & Wrongs of Dominos; Tylenol- J&J; Golden Rules of Crisis Management.

$10.80
Course Access

90 Days

Modules

1

Students

3

Posted by
Certification

Short Course Description

Instructor(s)

Guno Ritfeld
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Guno Ritfeld is a retired Department of Defense Commissioned Officer. He has earned a B.A. in Psychology/Education, a Juris Doctorate (J.D.), and a Master of Laws (LL.M.) degree. He is certified by the Florida Supreme Court as a Circuit Civil, Family, and County mediator and has served as a County mediator at the Orange County courthouse. He served as a member of the City of Orlando Certification Appeals Board and Chapter 57 Discrimination Board, and as a contract Human Rights Mediator and Administrative Investigator for various state and federal agencies. He is an experienced commercial, workplace, and family dispute mediator and arbitrator.
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